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WORK
EXPERIENCE
& RESUME
Please view and download my current
resume. This page updated 12/02/03
Shell Lubricants formerly
Pennzoil-Quaker State Company
| I am a manager in Shell Lubricant's Consumer and Market
Insights division. Since the Shell acquisition of Pennzoil Quaker
State Company in October 2002 my responsibilities have grown
considerably. Currently, I provide market research support for new
motor oil product development. I assist in every step of new product
creation, from identification of consumer needs, through concept testing,
to product testing and launch. Recent projects have included in-home
usage tests (iHuts) of a new package concept, online concept screening,
and a new product consumer trial in a U.S. and Canadian market. |
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Pricing is another area of interest to me. I have done price
threshold and price gap analysis in the retail motor oil category. I am also working to develop an intra-net space for my
department. When completed, it will serve us as an online
collaborative workspace, and it will serve the entire company as an
electronic research library. This has been a fun and challenging
side project. |
In Consumer and
Market Insights, our mission is to make sure that the voice of the
consumer is heard throughout the company. To achieve that goal, we
perform both qualitative and quantitative research, utilizing a wide
variety of custom and syndicated data sources and methodologies. As
a group, we strive to remain in touch with all aspects of our company's
business, and steer it with valuable and actionable insights into the mind
of our consumers.
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| I began working for Pennzoil-Quaker State Company in the
Consumer and Market Insights group, in January of 2002, during my fourth
semester in the Rice MBA program. Since I was still taking classes
and finishing up my degree, I began with limited hours. However, my
responsibilities increased rapidly, and I was able to contribute to
several research projects and brand reviews. In May of 2002 I
graduated from Rice, and made the transition to full time. |
Compaq Computer Corp.
now a division of Hewlett-Packard
| I have actually worked two positions at Compaq Computer. From January to May of 2001, I was
part of a five-man consulting team working to Compaq's server group.
We were working on our Action Learning Project, a unique part of the Rice
MBA curriculum that gives student teams the opportunity to tackle real
world business projects.
My team was assigned the task of evaluating and planning some
applications for online business-to-business server marketing. We
performed in-depth qualitative interviews with local opinion leaders and
target customers, and researched best practices in the area. It was
an exciting project, although a terrible idea. Our deliverable was a
recommendation not to proceed, and was not received warmly. |
| In the summer of 2001, May to August, I was an
intern in the marketing department for iPAQ Mobile Solutions. This
was an exciting department. I got to do a lot of feasibility work on
new product concepts, wireless service options, and business automation
technologies. Most exciting, I got to briefly work on the design
team for the iPAQ handheld computer two generations down the line. |
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Glazer's Wholesale Distributors
| My first job after college was as a sales rep for Glazer's
Wholesale Distributors. I was newly armed with a degree in Hotel and
Restaurant Management, and a growing love for wine. Selling wine to
restaurants seemed like the perfect job. I enjoyed the challenge of
selling, and the freedom of having my own territory. |
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After eight months of route sales, I was given
the opportunity to move to the grocery sales division, and begin training
in category management. I was quick to move in the direction of
greater responsibility, and the ability to use my analytical skills.
In three years as a category manager I learned to work with syndicated and
proprietary scan data, build and manage planograms, and populate category
templates. But more importantly, I was learning to build
relationships with retail buyers, suppliers and sales teams. I was
learning to look out for the consumer's needs, and how to see their
desires expressed through sales data. I served as the category
captain for a state-wide grocery chain, and consulted on several other
accounts. |
| During my last year at Glazer's, I got to wear two
hats. In addition to category management, I also made a return to
sales. This time, however, I was selling at the chain level instead
of visiting individual accounts. I called on three nation accounts
for the entire state of Texas. |
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